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VOC.AI – Growth From Zero
VOC.AI launched without an audience or any existing content structure. I joined at the very beginning to help them define their voice, explain their product clearly, and build a community that understood the value they were offering.
Client
Voc.ai
The Challenge
The Challenge
VOC.AI was a new product entering a competitive AI market. They had:
- Zero followers
- No content direction
- No brand presence
- A product that needed simple explanations for non-technical users
They needed a clear message, consistent visibility, and a content system that could help them attract early users quickly.
The Solution
The Solution
I created and managed a full content structure that supported their launch:
- Defined their brand voice and messaging
- Created educational posts that explained the product in simple terms
- Produced consistent content across LinkedIn and X
- Built interest around their features through clear, benefit-focused storytelling
- Engaged directly with early adopters to help them understand the tool
- Supported their announcements and product updates with easy-to-follow visuals and copy
The goal was simple: make VOC.AI easy to understand, easy to trust, and easy to try.
The Results
The Results
- Grew their page to 2,000 followers in three months
- Drove 500 product signups in the first month
- Built a clear and consistent brand presence from scratch
- Helped establish VOC.AI as a tool people could understand without technical explanations
VOC.AI moved from zero visibility to real traction because the content focused on clarity, consistency, and value.