Launching a new HR brand from day one

The Challenge

The Challenge

The People’s Lab started with:

• No LinkedIn page
• No existing audience
• No brand identity or posting system
• No content explaining their HR offering

They needed a strong launch, clear messaging, and a content structure that would help potential clients understand what the company does.

The Solution

The Solution

I handled the setup and early growth by:

• Creating The People’s Lab LinkedIn page from scratch
• Defining their brand look, tone, and messaging
• Designing launch content that explained their HR services simply
• Building a posting rhythm that kept the page active and discoverable
• Engaging early viewers to build awareness and trust
• Structuring their content so new visitors understood their value immediately

The goal was to make the brand look established from the very beginning.

The Results

The Results

• The page grew to 0-300 followers within the first month
• The brand gained early visibility and engagement from HR professionals and founders
• A clear identity and message were established from day one
• The People’s Lab now has a foundation strong enough for long-term social growth

This case shows how starting with the right structure can help a new brand gain traction quickly.